About us

You have to feel it to understand it, let's Feel it!

MAKE THE ADRENALINE OF THE ROAD A WAY OF LIFE

At Feel It, we embrace the spirit of "kando", that spark of excitement and satisfaction that ignites when we exceed your expectations. We are dedicated to providing you with a truly unique experience that is truly focused on you.

From challenging guided tours to the freedom to explore on your own with our recommended local maps, at Feel It, we have everything you need to fuel your passion for adventure and excitement.

More than half a life on two wheels

It's not just a lifestyle, it's a life where style is the only option.

Álvaro Pérez, founder of Feel it and born in Tenerife.

After finishing industrial engineering in Tenerife and a master's degree in high competition in Barcelona, Álvaro spent 8 years living in Barcelona expanding his knowledge of the world of motorbikes. Back in 2015, he began his career in motorsport working as a telemetry technician in national and European speed championships with the acclaimed Yamaha R1M. It was in 2017 when he jumped to the big multinational Yamaha Motor Europe, where he was a sales representative for parts and accessories for 5 years. Combining the world of racing and working life in Barcelona was no easy task, but it created the basis for a solid experience.

After years away from home, he decided to return to Tenerife with a clear mission: to transform the motorbike rental industry on the island so that adventurers like you can live an unforgettable experience. After identifying the shortcomings of the sector, Álvaro proposed to create something different, something special. It was on the 16th of July 2022 when Feel It - Canary Islands Motorcycles opened its doors, exactly 16 years after he got on his first bike, a Yamaha XT125R given to him by his parents. Coincidence? I don't think so...

Our values

the philosophy of a team that promotes adventure

Vision

We aim to be the preferred choice for adventure and thrill seekers looking to explore the island in a unique and exciting way, whilst maintaining our standards of quality and commitment to excellence. With a passionate and dedicated team, we aim to inspire more people to feel the true essence of Tenerife on two wheels with Feel It.

Mission

Our mission at Feel It is to provide our customers with the opportunity to experience unforgettable moments while exploring Tenerife on our premium motorbikes. We are committed to offering a complete and personalised experience, from the moment they book with us until the end of their trip. We also conserve the environment where we make our experiences, with small actions such as zero printing on paper or big actions such as litter picks or tree planting.

Value

We are committed to providing exceptional service, with a focus on quality, safety and customer satisfaction. We value adventure, freedom and the thrill of exploring new horizons on two wheels, and we strive to share this passion with every person who chooses to travel with us.